The secret weapon your brand needs
But what exactly is an influencer?
From left to right: influencer Sabrina Carpenter, beauty blogger Erin Rose, and lifestyle and interior influencer Matilda Bea.
Alright, you’re dying to get your brand noticed. You’ve set up your business and you’re just not getting any traction. Enter influencers - your ticket to cutting through the noise and getting some eyeballs on what your business is doing. So what exactly is an influencer and why should you consider them?
What Is an Influencer?
An influencer is anyone with the power to sway their audience’s choices because they’re trusted, relatable, and have built up a following providing value. It could be a style guru, fitness expert, or the go-to foodie who knows every hidden gem in town. They’re not just posting pretty pictures; they’re connecting with people who actually care what they think.
Types of Influencers:
Nano (1k-10k): Small following, big loyalty.
Micro (10k-50k): The sweet spot – super-engaged, niche experts.
Mid-Tier (50k-500k): Prime for broader reach with real connections.
Macro (500k-1M): Big reach, tons of influence, still relatable.
Mega (1M+): Celeb status, global stage.
Each has their vibe, and each brings something unique to the table. The best part? They’re not all out of reach, even for smaller brands.
Fitness and lifestyle influencer Lucy Georgia has experienced significant growth over the past year by embracing authenticity in her content. By sharing the real ups and downs of her fitness journey, she has built a strong, engaged community that appreciates her honesty and relatability.
Influencers are your brand’s insiders. They’ve built loyal followers by sharing authentic content, from beauty tutorials to travel hacks. Their followers aren’t just scrolling – they’re listening, engaging, and often buying. That’s why partnering with influencers isn’t just smart; it’s essential. Here’s why they work:
1. Authenticity and Trust 🤝
Unlike traditional ads, influencers promote products and services in a more authentic and relatable way. Their recommendations feel more like advice from a friend rather than a sales pitch, which resonates better with today’s sceptical consumers. In fact, 63% of consumers trust influencer messages more than branded content directly from the company itself.[1]
2. Targeted Reach 🎯
Influencers already have an established audience that aligns with specific interests or demographics. By partnering with the right influencer, your brand can tap into this audience and reach potential customers who are more likely to be interested in your product or service. This targeted approach is often more effective than broad, untargeted ads.
3. High Engagement 💓
Social media platforms thrive on engagement, and influencers are experts at generating likes, comments, and shares. If you are going to work with influencers, trust them to know what’s best when it comes to promoting your offer to their audience. They know their audience inside out – better than any script ever could. Handing them rigid guidelines? That’s a fast track to bland, disconnected content.
Instead, when you trust influencers to promote your brand, in their own way, their followers are more likely to engage with the content, whether it’s by liking a post, sharing it with friends, or clicking through to your website. This engagement not only increases brand awareness but also improves your visibility on social media algorithms.
4. Better ROI 💸
Influencer marketing often yields a higher return on investment compared to traditional forms of advertising. A study by Influencer Marketing Hub found that for every £1 spent on influencer marketing, brands earn an average of £4 in return.[2] This ROI is hard to beat, especially when you consider the relatively low cost of working with micro or nano-influencers compared to other forms of advertising.
5. Versatile Content Creation 🤳🏼
Influencers are content creators at heart. They can create various types of content—photos, videos, blogs, social media posts—that can be repurposed across your marketing channels. This not only saves your brand time and resources but also ensures that the content is fresh, creative, and resonates with your target audience.
Why use Invyted?
An example of one of our clients, Dunkin Donuts who use our Anytime offer
Now that you understand the power of influencers, the next step is finding the right ones to partner with. This is where Invyted comes into play.
1. Easy Discovery of Relevant Influencers 📲
Invyted is a platform designed to simplify the process of finding and connecting with influencers. The platform allows brands to connect with influencers who align with their industry, target audience, and campaign goals. This means you spend less time searching and more time engaging with influencers who can make a real impact on your brand.
2. Streamlined Campaign Management 🗓️
Managing an influencer campaign involves multiple steps - negotiating terms, approving content, tracking performance, and more. Invyted offers tools to manage all these aspects in one place. From reaching out to influencers to tracking their success, Invyted makes the process seamless, so you can focus on what matters most: growing your brand.
3. Data-Driven Insights 💻
One of the biggest challenges in influencer marketing is measuring the success of your campaigns. Invyted provides in-depth analytics and reporting tools, allowing you to track the performance of each campaign in real time. This data-driven approach ensures you can make informed decisions, optimise your strategies, and achieve the best possible results.
4. Access to a Diverse Pool of Influencers 💅
Invyted’s platform is home to over 2,000 influencers with an audience of over 219M, from nano to mega-influencers, across different industries and niches. Whether you’re a beauty brand looking to collaborate with makeup artists or a tech company seeking experts in your field, Invyted has the connections you need to find the perfect match.
5. Transparent Pricing 🏦
Influencer marketing can sometimes be a murky area with varying costs and unclear terms. Invyted offers transparent pricing, so you know exactly what you’re paying for and what to expect from each campaign. This transparency helps in budgeting and ensures that you’re getting the best value for your investment.
Let’s be real – today’s brands are struggling to get noticed, and influencers might just be the lifeboat brands need. Authenticity, trust, real engagement – influencers bring it all. And with Invyted, tapping into that power has never been easier.
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[1]: Influencer Marketing Trust, Business Insider, 2023.
[2]: Influencer Marketing Hub ROI Study, Influencer Marketing Hub, 2022.
